brand marketing
guidelines

Brand Narrative

There’s a moment of clarity—
when it feels like the odds are against you.
There’s a point when you think, “I can do more.”
That’s where Bellevue University comes in…
We’re for you.™
We’re changing everything so you can do anything.
You’ll see the difference on day one.
From the coach in your corner who guides you,
to faculty who really get you.
We reinvented learning to fit your life,
not the other way around.
We’ve made learning new skills
make sense, so it works for you.
Bellevue. We’re for you.™

We're for you tagline

Brand Voice

Like an individual fingerprint, the Brand Print serves as a guide to Bellevue University's unique purpose, position and personality. There are two ways to represent our purpose—rational and emotional. Together, they form the brand position. There are also six personality words that guide how we act and speak.

Rational

Bellevue University effectively engages students in earning high quality, relevant degrees that prepare them to thrive in a connected, competitive world.

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Emotional

Driven by a deep belief in each student's potential, Bellevue University is commited to breaking down barriers to degree attainment and empowering motivated students to achieve their personal dream.

  • Innovative
  • Dynamic
  • Bold
  • Principled
  • Empathetic
  • Grounded

Examples of our Brand Voice:

We’re changing everything so you can do anything. Your success is the only thing that matters to us. We do everything differently for one reason. You. Take what you know about learning and forget it. Schedules that work for working adults. Shift happens. That’s why we offer flexible scheduling options. Design an online graphic design degree designed around you.